Bahrain ready to welcome visitors with new tourist campaign

Three-pronged campaign launched by Bahrain Tourism and Exhibitions Authority

The campaign will be launched on the BTEA social media account while a set of artworks inspired from the song will be produced with the aim of promoting tourism in Bahrain.

Bahrain is preparing to open its doors to the world with the launch of a new tourist campaign. 

The new campaign, from the Bahrain Tourism and Exhibitions Authority (BTEA), is called Ihnee Fee Al Bahrain # إهني_في_البحرين, or Here in Bahrain, and will coincide with the #WEWILLMEET campaign, which was recently launched.

It comprises three different stages over the year, with a particular focus on luring GCC visitors to the kingdom, as well as international tourists.

The first, ‘Inspiration’ is linked to digital followers through interactive announcements and live sessions. The second is ‘Encouragement’, which will focus on promoting existing activities, while the third ‘Transformation’, will embrace direct live interaction with visitors, once events are resumed.

The Ihnee Fee Al Bahrain # إهني_في_البحرين  campaign will be a part of the second campaign, ‘Encouragement’, which is inspired from the song, ‘Ya Marhab Fddkum’ (or you are welcome) by the Bahraini well known singer, Ahmed Al-Jumairy. The song was written by the late Shaikh Isa bin Rashid Al-Khalifa for the 1986 Gulf football tournament.

The campaign will be launched on the BTEA social media account while a set of artworks inspired from the song will be produced with the aim of promoting tourism in Bahrain.

Dr. Ali Follad, acting director of marketing and tourism promotion of the BTEA, said: “We thought of launching the Ihnee Fee Al Bahrain # إهني_في_البحرين campaign in line with BTEA’s plan to post the positive media content through social media platforms and to focus on the image of the prominent tourist destinations of Bahrain, and to shed floodlight on both the artistic and cultural heritage from the point of view of the public and founder of the new media content. The campaign will comprise a series of promotional materials and initiatives, which aim at increasing interaction by the public using social media.”

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