New Tool Tracks Travelers' Perceptions of Safety Throughout Reopening Phase

MMGY Global has launched a brand new Travel Safety Barometer tool to help the travel and tourism industry monitor American travelers’ perceptions of safety as society gradually reopens in the wake of COVID-19.

“Travelers’ perceptions of safety are shaped by everything from the latest news headlines and personal experiences to social media. The Travel Safety Barometer will highlight how consumer perceptions of safety evolve as states, countries and travel-related businesses cautiously begin to reopen, allowing the industry to adjust their operational and marketing strategies accordingly to meet consumer needs,” said Chris Davidson, executive vice president of insights and strategy, MMGY Travel Intelligence, in a statement accompanying Thursday’s announcement.

“There is much work to be done by the industry to put in place measures to protect the public’s health and well-being,” added Davidson. “Once this is accomplished, the next challenge becomes how will destinations, hotels, airlines, cruises and other travel businesses provide peace of mind to travelers who perceive them to be unsafe.”

Visit MMGYIntel.com to download the full report.

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